Tiffany and Co as well as any other jewelry companies present to the public their annual reports about their profits and sales. Although no one expected it Tiffany’s report this year was quite optimistic.

Will jewellers help to offset U.S. economy? I have recently written about the Tiffany&Co company which is the leader of the jewelry market in the U.S. At the end of March Daily newspapers reported that Tiffany&Co got higher than expected quarterly profit. Although the Tiffany expected their earning to be under pressure due to the decrease in American economy and they saw their sales drop in the peak sales period. But it turned out that European tourists rushed to this famous jewellers to take advantage of the low dollar exchange rate and fill their jewelry boxes with high value items. It helped the company to open 17 new stores overseas.

It seems that the jewellery market is stable and all ups and downs of the economy (or actually only downs) don’t affect it. Let’s hope this trend will continue a little bit longer.