Jewellery seen in movies, especially in such films like this years release ‘Sex and the City”, is extremely popular. The TV series has been known for trend setting and chic and stylish look of all four characters: Carrie’s style has been imitated on the streets of many cities in the world. That is why it is good to take a look at jewellery worn in the movie.

Jewellery not only makes women beautiful but it also helps us achieve certain goals, and that can be observed in all the four actresses. All four women have different style jewellery:

Carrie

The one with necklaces and pendants I could say, she wears them in a personalized version to attract attention to her blouses and dresses.

Miranda

Earrings are extremely flattering for her, she usually wears long earrings that make her face look smaller and herself thinner. At the same time, they don’t destroy her work attire.

Samantha

Huge rings, lavish bangles and luxurious bracelets let her show off her posh style and reveal some information about her hedonistic character.

Charlotte

Very chic, simple, gem set jewellery, which makes her look elegant, stylish and innocent. She is a perfect example of the principle that less is more.

In jewelry working with platinum is considered to be of the greatest expertise. Working with platinum requires not only special equipment but also lots of experience, the result of which is lower popularity of platinum. Many shops make platinum rings encrusted with diamonds, earrings, pendants but they are usually made to order. It can be said, with a small risk of making a mistake, that the sales of platinum accounts for 3% of sales in each shop.

Yet, Polish market is not ready for platinum. First of all, platinum jewelry is made of alloy of the highest purity hallmark - it cannot be lower than 95%. If we add a high price, double the price of gold, it makes platinum jewelry very expensive, hence, out of reach of many people. Price is still very important for the buyers and the best proof for that was a vain attempt to introduce to the market jewelry made of 18-carat gold.
Therefore, jewelry of lower quality gold alloys than the usual 14-carat gold is readily accepted by the clients.

For an average buyer a product remains gold regardless the quality of the noble metal. Polish customers prefer cheap products so even well-known jewelers adapt to the needs of an average buyer and provide cheap jewelry items. In such circumstances jewelers tend not to extend their offer to platinum jewelry – the only exceptions are, nowadays very popular, platinum wedding rings.

Since there is low demand for platinum products, the platinum supply market is not developing at all.
The small amount of the metal needed for jewelry production is often found in scrap heaps or imported individually in the form of half-finished products.

The growing demand for platinum all over the world could be a hint for Polish producers and jewelers that platinum jewelry should be promoted. Persuading clients to buy luxurious jewelry takes time. At first glance, rings with brilliants framed with platinum do not differ significantly from cheaper ones made of silver or white gold. Clients start to be disappointed after several years, when the cheap items need cleaning.

What about coming back to those good times when polish goldsmiths used platinum? That is why many products survived until today and are a living proof of their mastery and rightness of choice

TRENDY SILVER JEWELRY ONLY ON WWW.SILVER-JEWELRY-DIR.COM!